Most People Who Visit Your Site Never Book. Marlow is Why They Will.

Marlow by At Coeur, is an AI front desk built for pilates studios. It answers the questions your schedule page can't and books them into an intro class before they close the tab.

Built on your studio's own customer research.

Your Class Schedule Page is not a Salesperson.

Here's what actually happens on your website.

Someone finds you at 10:40 on a Tuesday night. They have never taken a reformer class. They are not sure whether they're too out of shape, too pregnant, too old, too injured, or too inflexible to walk in. They have one question standing between them and your intro offer, and there is nobody there to answer it. And sometimes, even if they can call, they're too anxious to ask because in their head, their question is just too silly so they might as well stay home.

So they do what everyone does. They open a tab for the studio down the street, get equally confused, and go back to their Peloton.

The ones who do reach out send a DM. Which you answer at 8:15 the next morning, between a private and a Reformer 1, on your phone.

Hi there, I see you're browsing
We offer free intro classes if you're up for it 😏
No strings attached, promise🤞
Want me to sign you up? 😍
Ah yes please!!
I was just looking for that info
Thank you so much
What will Marlow do for you?
Marlow Gets You More Members
Lead Generation, Without the Chase
Marlow handles the "is this for me" conversation. Beginners don't abandon your site because your prices are wrong. They abandon because they're intimidated and nobody reassured them. Marlow answers honestly, in your voice, then puts a specific class time in front of them and books it.
Higher Conversion, By Design
Speed and warmth close more than either does alone. Fewer inquiries go cold when someone is there the instant they're curious.
Membership Questions, Resolved on the Spot
Pricing, packages, comparisons, answered in full, in the moment someone is deciding whether to trust you with their money. No callback. No cold trail.
CRM Integration
Every lead, synced into the systems already running your studio, with nothing lost in the handoff.
Fuller Classes, Quietly
Reassurance at 9pm is the difference between a no-show and a booking. Multiply that by every hesitant inquiry you've ever had, and the mats fill themselves.
Guidance That Sells the Right Fit
Reformer. Tower. Chair. Mat. Sculpt. Obvious to you. Genuinely confusing to everyone else, and a quiet source of no-shows and refund requests. Marlow explains the difference and matches the person to the right first class.
A Brand, Not a Bot
Skinned in your colors, trained in your voice, built to feel inevitable rather than installed. The studios that feel remarkable are the ones with nothing generic about them, including this.
Intelligence, Delivered Plainly
The Insight Engine reads every review, every comment, every conversation, and hands you back the pattern before it becomes a problem, in language, not analytics-speak.
Never Offline
No lunch break, no closing time, no holiday hours. The one part of your front desk that simply does not stop.

It does, and it's good at what it does. Your platform's AI works inside your app, for people who have already found you, already created an account, already committed. It manages waitlists and predicts no-shows and writes your marketing emails.

Marlow works on your public website, on the person who has never heard your studio's name and is thirty seconds from deciding you're not for them.

Those are two different problems. One of them is the reason your intro numbers are flat.

A chatbot is a purple bubble in the corner that pops up with "Hi! 👋 How can I help you today!" and then can't answer anything specific. Everyone has learned to close it in under a second.

Marlow doesn't look like that. It's designed into your site using your brand, your aesthetic, your tone, because you're a boutique studio and the atmosphere is the product.

The bigger difference is underneath. A chatbot gets pointed at your homepage and left to guess. Marlow gets built on your actual customer research: three years of your reviews, your Instagram comments, and the reviews of every studio near you, run through our insight system to find the exact language your clients use and the exact fears your beginners have. Then we layer on your live schedule, your instructors, and your policies.

One of those knows what's on your website. The other knows what your customers actually think.

Live in 2 Weeks. You Barely Lift a Finger.

01

We Analyze Your Customer Feedback Across Several Platforms.

Before we ever get on a call, we run your reviews, your social comments, and your competitors' feedback through our insight system.

It tells us the language your happiest clients use, what your information was hard to find, and what people are complaining about.

You get to keep the insight brief at the end of our call either way.

A woman resting on a picnic blanket in golden light
02

The kickoff Call + Demo (60 minutes)

We come to this call having already analyzed your customer feedback across multiple platforms. We confirm what we found and have you fill in what reviews can't tell us: your class types, your intro offer, your policies, your contraindication rules, and where you want Marlow to stop and hand off to you.

A couple reading together by a warm fire
03

Training & Brand Setup

We train Marlow on your studio, design it into your site, and wire it to your booking platform so it's working from your live schedule, not a PDF that goes stale in three weeks.

Marlow will use your colors, your logo, your tone, down to the phrasing you'd actually use. What emerges isn't a widget bolted onto your site. It's your front desk, extended.

A couple reading together by a warm fire
04

You Review (30 minutes)

Before a single client ever sees it, you do. A private link lets you press on every answer, every edge case, every tone. We refine until it's indistinguishable from you on your best day.

A couple reading together by a warm fire
05

Marlow Goes Live!

Every month you get a report: conversations, questions asked, intro classes booked, and where people got stuck.

Every question Marlow gets is a piece of customer research you were never collecting before. Combined with the reviews and comments we keep monitoring, it tells you what to fix on your website, what to put in your next email.

Marlow gets sharper each month, and so does everything else you're saying to prospects.

A couple reading together by a warm fire
pricing

Choose the plan that fits your scope

Foundation
For professionals
$9,000
/ month
The concierge, done right always-on answers without the insight layer.
Get started
Includes
  • Discovery audit
  • KPI alignment
  • Monthly reporting
Best for small eco startups looking for clarity and structure.
Core
For professionals
$9,000
/ month
For small eco-startups laying the first bricks of a sustainable brand.
Get started
Includes
  • Discovery audit
  • KPI alignment
  • Monthly reporting
Best for small eco startups looking for clarity and structure.
Scale
For professionals
Custom pricing
For small eco-startups laying the first bricks of a sustainable brand.
Get started
Includes
  • Discovery audit
  • KPI alignment
  • Monthly reporting
Best for small eco startups looking for clarity and structure.
You Ask,
We Answer
Will it sound like a robot?

No, and this is the part we spend the most time on. Marlow is written in your studio's voice from your intake call. It doesn't open with a canned greeting and it doesn't pretend to be a person, it's upfront that it's an assistant, which people respond to better than the alternative.

What happens when someone asks something it doesn't know?

It says so and hands off to you, with the full conversation attached so you're not starting cold. We'd rather Marlow admit a gap than invent an answer about your cancellation policy.

Will it give medical advice?

No. Marlow is built with hard limits around injury and pregnancy questions. It gathers what's relevant, avoids anything that reads as clinical guidance, and routes the person to a private session or a conversation with you.

Where does Marlow's information come from?

Two sources. Your operational details: schedule, class types, instructors, pricing, policies: come from you directly and sync automatically.

Marlow's voice comes from customer research: we analyze your existing reviews, social comments, and the public feedback on nearby studios to identify the language your clients actually use and the questions beginners actually ask. That research happens before the build and continues monthly.

Are you using my reviews without asking?

We only analyze publicly posted feedback from Google, Yelp, public social comments. Nothing private, nothing scraped from your booking system, no client data. You see the full insight brief before anything goes live.

Do I need to switch booking platforms?

No. Marlow sits on top of what you already run.

What if it isn't working?

Month-to-month after the build. If the monthly report isn't showing you're getting leads, you shouldn't be paying for it.

What about class booking?

Booking and scheduling integrations are on our roadmap. For now, Marlow handles the questions that used to sit in your inbox, and hands off warmly the moment someone's ready to book.