Will it sound like a robot?

No, and this is the part we spend the most time on. Marlow is written in your studio's voice from your intake call. It doesn't open with a canned greeting and it doesn't pretend to be a person, it's upfront that it's an assistant, which people respond to better than the alternative.

What happens when someone asks something it doesn't know?

It says so and hands off to you, with the full conversation attached so you're not starting cold. We'd rather Marlow admit a gap than invent an answer about your cancellation policy.

Will it give medical advice?

No. Marlow is built with hard limits around injury and pregnancy questions. It gathers what's relevant, avoids anything that reads as clinical guidance, and routes the person to a private session or a conversation with you.

Where does Marlow's information come from? Are you using my reviews without asking?

We only analyze publicly posted feedback from Google, Yelp, public social comments. Nothing private, nothing scraped from your booking system, no client data. You see the full insight brief before anything goes live.

Do I need to switch booking platforms?

No. Marlow sits on top of what you already run.

What if it isn't working?

Month-to-month after the build. If the monthly report isn't showing you're getting leads, you shouldn't be paying for it.

What about class booking?

Booking and scheduling integrations are on our roadmap. For now, Marlow handles the questions that used to sit in your inbox, and hands off warmly the moment someone's ready to book.

Marlow AI

They found your studio. Help them feel ready to walk in.

“Which class should I start with?”

“Do I need experience?”

“What does the intro offer include?”

“Where do I park?”

For someone trying Pilates for the first time, a small question can feel like a big reason to wait. Your booking page shows them where to reserve. Marlow helps them understand what to choose and what to expect.

Give prospective clients a helpful response while they're interested, and give your team fewer conversations to catch up on between classes.

Hi there, I see you're browsing

We offer free intro classes if you're up for it 😏
No strings attached, promise🤞

Want me to sign you up? 😍

Ah yes please!!

I was just looking for that info

Thank you so much

What Marlow does

A little guidance can make the next step easier.

Answers the questions before the booking

Class types, pricing, intro offers, arrival instructions, and studio policies. Marlow uses the information you approve to help visitors feel informed and prepared.

Helps visitors find their starting point

Marlow asks about their experience and interests, explains your options, and points them toward the appropriate offer or a conversation with your team.

Guides them through booking

From finding the right link to understanding the next step, Marlow helps visitors navigate your existing booking process. Reservations are completed through your booking platform.

Gives your team useful leads

When someone shares their contact details, Marlow collects their interests and questions too. Your team receives the context it needs for a more helpful follow-up.

Connects the next steps

With a configured workflow, an inquiry can update your CRM, notify your team, or trigger a follow-up message. We help you choose the connections that make sense for your studio.

Knows when to involve you

Questions about an injury, a billing issue, or a personal concern need individual attention. Marlow collects the relevant context and offers a path to your team, with clear expectations about when they'll hear back.

Workflow options

Keep the conversation moving after the first question.

Your studio already has tools and routines. We can connect Marlow to them so useful information reaches the right person and the next step happens with less manual work.

When this happens…

A configured workflow can…

A visitor asks about your intro offer and shares their details

Create a prospect record with their interests and preferred location

A prospect asks for help from your team

Send a notification with the conversation and contact details

A prospect requests a reminder

Send the relevant booking link through an agreed follow-up sequence

Your booking platform confirms a first visit

Trigger an arrival message with parking instructions and what to bring

Workflow availability depends on your connected tools and plan. We confirm the steps, access, and scope before building. Additional channels, direct booking integrations, and more complex automations are quoted separately.

Talk through your workflow

Customer insights

Every conversation gives us something to improve.

Your reviews reveal what clients appreciate and where their experience could be clearer. Marlow's conversations reveal what people want to know before they take the next step.

We bring those insights together with a review of your key website pages, then turn them into practical recommendations for your studio.

If parking keeps coming up, we can clarify Marlow's answer and recommend better arrival instructions. If visitors struggle to compare your offers, we can improve how the assistant explains them and flag where your pricing page needs attention.

Included in Foundation and Signature. When there aren't enough new reviews to identify a trend, we say so and focus on the evidence available.

View a sample customer feedback report

How it works

Built around your studio. Managed by At Coeur.

We learn where people need help

We review your customer feedback and website, then talk through your intro offer, common questions, and current booking process. Together, we choose the first journey Marlow should support.

We configure the assistant and connections

We prepare your studio's information, shape Marlow's tone, and set up lead delivery and any agreed workflows. Your colors, your language, and clear boundaries for when your team should step in.

You try it before your clients do

A private preview lets you test questions, booking guidance, and handoffs. We refine the experience with you before launch.

We launch, learn, and improve

Marlow goes live on your website. We review conversations, update approved information, and provide your monthly report so you can see what's working and what needs attention.

pricing

Choose the support your studio needs.

Every plan includes an assistant shaped around your studio, booking guidance, lead capture, and monthly customer insights. We handle setup and ongoing refinement.

Foundation

$499

+ $1,200 one-time setup

First month of service free.

A helpful first step for every interested visitor.

For studios that want clear answers, useful inquiries, and guidance through their existing booking process.

Start with Foundation

Signature

$799

+ $1,200 one-time setup

First month of service free.

Connect the inquiry to what happens next.

For studios ready to connect lead handling and follow-up to the tools their team already uses.

Explore Signature

Compare Plans

Compare plans at a glance

Foundation

Signature

Included

Studio-specific answers, tone, and branding

Website assistant

1 assistant

Up to 2 assistants

Monthly AI replies

5,000

10,000

Guidance through your existing booking process

Lead capture and email notifications

Human handoff during your team's available hours

Monthly report: conversations, customer feedback, and website recommendations

Monthly review and refinement of assistant answers

Website content refresh

At setup and during the monthly review

Scheduled refreshes plus the monthly review

Connected workflow

Available as an add-on

1 standard workflow included

Workflow monitoring and outcome reporting

With a workflow add-on

For the included workflow, where data is available

Support

Email and helpdesk

Priority email and helpdesk

What counts as a standard workflow?

One defined automation using supported connections—for example, sending a captured lead into your CRM and notifying your team. We confirm the included workflow during discovery. Larger builds, additional workflows, and ongoing expansion are quoted separately.

Need something more connected?

Additional messaging channels, direct booking integrations, multi-location routing, and custom follow-up sequences can be scoped around your studio. We'll explain what's possible with your tools and provide a quote before work begins.

Discuss a custom setup

Pricing details: The setup fee covers onboarding, configuration, and initial deployment and is nonrefundable. Your free month of service begins when Marlow goes live; monthly billing starts afterward. Cancel anytime with no termination fee. Additional locations, usage above your plan allowance, and third-party software or messaging charges are priced separately and explained before activation. Monthly refinement covers the assistant and included workflows; website edits and new automation builds are quoted separately.

You Ask,
We Answer

Will Marlow book classes for my clients?

The standard service explains your options, shares the appropriate booking link, and guides visitors through your booking process. Clients complete their reservation through your booking platform. Direct booking can be explored as a separate integration, depending on what your platform supports.

Can it work with the tools we already use?

Marlow can connect with third-party tools through supported integrations, APIs, and webhooks. We review your booking software, CRM, and messaging tools during discovery and confirm the specific workflow before committing to it.

What if we only need answers and lead capture right now?

Foundation is designed for that starting point. You can add connected workflows later as your needs become clearer.

Will it sound like our studio?

We configure Marlow around your language, offers, and client experience. You review the tone before launch. It's introduced as an AI assistant, and your team remains available for conversations that need a person.

What happens if it doesn't know the answer?

Marlow is configured to use your approved information and acknowledge uncertainty. Questions it can't resolve are logged for review, and visitors are offered a way to reach your team. We test and refine its answers as part of ongoing management.

Can it answer questions about injuries or pregnancy?

It can share your approved class descriptions and studio policies. Individual questions about exercise suitability, injuries, or pregnancy are directed to your team or an appropriate qualified professional.

Is the customer feedback report included in Foundation?

Yes. Both plans include a monthly report combining conversation insights, available Google and Yelp feedback, and recommendations for your website and communications. It also records the assistant improvements made that month.

What if we don't receive many new reviews?

We use older reviews as background and clearly identify what's new. We won't present a small number of reviews as a meaningful trend. Your report also draws on Marlow's conversations and the questions people need help answering.

How will we know whether it's helping?

We agree on the outcomes to track before launch. These can include useful leads, booking-link activity, and questions handled. Where your connected systems provide the data, we can also report confirmed bookings and later outcomes. A link click is reported separately from a completed booking.

How much time will you need from us?

You'll help us confirm your offers, policies, and booking process, provide access where needed, and review a private preview. At Coeur handles setup and ongoing management. We'll ask you to flag changes that aren't reflected on your website.

What if we want to cancel?

You can cancel anytime with no termination fee. The one-time setup fee is nonrefundable because it covers work completed during onboarding.

Help more visitors take their first class.